BMW has the best August ever image

This year in August, the BMW Group has achieved an increase in sales results of 7.2% compared with the same period last year, up to a total of 156,437 units sold from BMW, MINI and the Rolls-Royce brands. Moreover, this has been the company’s best ever first eight months with 7.4% sales increase, to 1,429,390 new registrations.

The BMW brand increased 7.6% in August with 135,735 vehicles delivered. Sales for the year-to-date rose 5.5% to a total of 1,215,298. A main reason for the BMW brand’s sales increase was the many recently introduced or refreshed models. This year, a total of 16,800 BMW vehicles were delivered to customers worldwide. The new MINI registered 20,471 units sold, which represents an increase of 5% compared to the same month last year. Year-to-date sales reached a total of 211,826, representing again a growth of 20.6%.

Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW stated that “Although the rapid normalisation of the Chinese market has created some headwinds there, we are seeing excellent rates of growth in Europe, while many Asian markets and the NAFTA region are also developing very positively. We continue to follow our long-standing policy of balancing sales globally and avoiding dependency on any single market. With exciting new models like the 7 Series and the BMW X1 still to come this year, I remain confident that our current global sales growth will continue through 2015”.

The sales in Europe rose by 10.5% on the same period last year with BMW and MINI combined sales up to 622,625 cars and in America by 7.4%, which totals to 321,375 BMW and MINI vehicles delivered to customers so far this year. In Asia, year-to-date sales increased by 3.8% compared with the same period last year, totaling 440,908 new units purchased there. In August, sales of the BMW Motorrad motorcycles and maxi-scooters continued to increase, reaching a total of 8,737 units, a 15.2% growth compared with the same month last year. It’s been the first eight months with 100.000 units sold of the BMW Motorrad vehicle and a growth of 12.3% in the same period compared to last year.

By Gabriela Florea