BMW’s chief executive officer Hrald Krueger collapsed on stage last week during a presentation of the carmaker at the 2015 IAA Frankfurt motor show.
Now the chief executive has returned to work after spending a few days last week to recover from the fatigue-related incident. “He’s back at work and feeling 100 percent fit,” commented recently a BMW spokesperson. Krueger, 49, was making comments about the recent launches of the largest luxury automaker in the world – the all-new BMW 7 Series flagship and BMW X1 crossover, among others – when he fainted in the middle of the news conference. The chief executive must have felt the pressure about their new generation flagship that needs to demonstrate it can lower the gap between them and the Mercedes-Benz S Class, the leader of the upper premium limousine segment. The executive was also under considerable pressure since this was the first high-profile appearance as the new chief executive officer of the company since he took the office, occupied by Norbert Reithofer until May.
BMW commented after the incident the fall was the result of a “moment of dizziness” and fortunately explained there were no critical causes or damage following the incident. Krueger’s fainting also sparked a renewed media debate in his home country – Germany has some of the toughest workload environment and the modern business could take a heavy toll on high profile executives.
Via Automotive News Europe