BMW “i Genius” service launched in UK image

The German brand is promoting its new electric cars through an artificial intelligence automated information service targeted directly to British customers.

‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users text in a question relating to BMW i and the BMW i Genius system will respond with a detailed answer. The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond. Subsequent questions can be asked allowing an informative, real-time conversation.

London Brand Management developed the system, in a partnership facilitated by a business accelerator program based in London’s Tech City called The Bakery and media agency Vizeum.

London Brand Management founder, 19-year-old Dmitry Aksenov, said: “We are delighted to have been chosen by BMW Group as a partner for the launch of this exciting and innovative electric vehicle. Like the BMW i3, our Artificial Intelligence software is truly groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions by getting access to the right information at the right time in the right place.”

“BMW i Genius is capable of understanding each question and responding accurately every time just as if you were talking to an expert from the company. The system operates around the clock allowing the consumer to ask any question relating to the i cars but without the hassle of having to pick up the phone or go into a dealership.“ said BMW Group UK Marketing Director Chris Brownridge.

To use the BMW i Genius service users need to text their question to the shortcode 84737. The artifical intelligence programme will then activate and generate a response regarding the BMW i3 or i8.