The BMW i3 is to become the most expensive EV with a price tag of 40, 000 euro in Europe.
BMW announced it will launch the i3, the automaker’s first EV, in Germany sometime during the second half of 2014. The i3, previously known under the name of Megacity concept, has an aluminum chassis and a carbon fiber-reinforced plastic body. The only supplier for the model’s lithium-ion battery is Samsung SDI, based in Korea.
“The i3 is reinventing BMW to have the right solutions for sustainable mobility,” said Glenn Schmidt, head of steering government affairs. “It [the i3] is still BMW and still fun to drive. It is also very much for our volume growth strategy.”
He said that the i3 will attract the existing BMW customers as well as people who really care about environmental sustainability and can afford such a car. The BMW i3 Coupe has been officially unveiled during the 2012 Los Angeles Auto Show. The model has a different front fascia, a new rear end, restyled doors and some other tweaks, compared to the regular version.
“Bringing more sophisticated, more premium products into the market will help make electric mobility a unique and worldwide success,” said Manuel Sattig, BMW i technical communications manager.