BMW i3 sales revived due to Germany’s EV incentive programme image

The premium maker has started to receive way more orders than before for its electric i3 model, since the German government agreed on the EV subsidy plan.

In its latest sales report, BMW said there has been an increasing demand for the brand’s “i” models, especially in Europe. In June, 4 percent of all the automaker’s sales in Western Europe were electrified cars, with that ratio significantly boosted in markets where e-mobility is supported by financial and infrastructure measures. According to BMW, pre-orders of the new i3 model in Europe are already close to the 5,000 mark, ahead of the launch. Citing company sources, this revival has also been confirmed by a report from the weekly German newspaper Frankfurter Allgemeine Sonntagszeitung, which stated that orders for the new i3 with a longer range battery have risen “many times over” and 1,000 of those 5,000 were placed in Germany.

That spur in demand follows Germany’s decision in April of spending 1.2 billion euros (1.33 billion dollars) to surge the sales of electric cars in the county. Buyers who shift their focus on electric cars will receive up to 4,000 euros, while those wanting a hybrid will get a 3,000-euro help.

As part of its 5-year strategy, the 100-year-old carmaker said it would introduce seven green models in its range by 2020, which would be either purely electrically powered or with a plug-in hybrid setup. The new i3 will soon celebrate its market launch, coming with a new 94 Ah / 33 kWh battery that spikes models range up to 200 km under everyday conditions or up to 300 km under the New European Driving Cycle (NEDC) standards.

Via Reuters