BMW of North America just announced “a modest” inflationary price increase for some 2013 and 2014 models, effective today, October 1st.
Without giving any reason for the price increase, the new MSRPs went up from $100 to $2,000, depending on the model. The Destination and Handling fee for all models remains set at the $925 mark and is still included in the updated MSRPs. We can only speculate BMW is trying to take advantage on the recent surge in sales in North America, which means higher profits for the company through extended earnings margins.
BMW has increased the prices by $200 or $300 on more affordable models like the 1 Series and 3 Series, while also charging $500 or $1,000 more on higher end or the powerful models. The biggest increase is for the M5 and M6 (all models) – a good $2,000.
BMW also added that there are no price changes for the 2014 BMW 3 Series Diesel Sedan, 3 Series Sports Wagon, 3 Series Gran Turismo, 4 Series Coupe, 5 Series Sedan (excl. M5), 7 Series, or X5 Sports Activity Vehicle.