BMW Individual 7 Series Composition Steinway & Sons image

BMW is presenting its special limited-edition BMW Individual 7 Series Composition inspired by Steinway & Sons on 11 November 2010 at the Hamburg factory of Steinway & Sons.

For its world premiere in Hamburg, the BMW Individual 7 Series Composition inspired by Steinway & Sons will be presented in two colour variants. Deliberately reminiscent of the piano keyboard, the colour schemes reflect the contrast between black and white.

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The exclusive appearance of these luxury saloons is characterised by top-quality craftsmanship and the use of exquisite materials. At the same time, the paint finish – in a choice of black or white – and upholstery and surface materials are the result of a design and build quality that is unique worldwide and has been developed specifically for this special edition.

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The body’s paintwork, for example, in which each coat of paint is individually smoothed and polished by hand, boasts a high-end finish comparable to that of piano lacquer. Precise highlight details, together with an audio system specially adapted to the luxury saloon’s interior, complement the sophisticated ambience and add an even more exclusive touch to this special edition.

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The vehicles, produced as a special limited edition by BMW Individual, are built to customer specifications and based on the normal or long-wheelbase versions of the luxury saloon.

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