BMW introduces new iPerformance sub-brand via 740e plug-in hybrid model image

The German automaker, the largest in the world in the luxury segment, has recently taken the wraps off its new 740e hybrid, which is also the model that introduces their new iPerformance sub-brand.

BMW has been very busy during these past couple of months, just last week it delivered the new M2 MotoGP Safety car, the M2 with M Performance parts and the flagship M760i xDrive – and it’s now delivering a bomb in a nutshell. They have announced their intention to have yet another sub-brand, called iPerformance – with their first introduction being the 740e iPerformance that will globally premiere in front of the audience of the Geneva Motor Show. The new version will have a powerful combo under the hood: four-cylinder turbocharged petrol unit and an electric motor, delivering a combined output of 326 horsepower (240 kW). BMW adds the average fuel consumption will reach 112 miles per gallon (2.1 liters per 100 kilometers) and the associated CO2 emissions will be of just 49 grams per kilometer. The model features a plug-in hybrid setup and wile b offered in standard and long wheelbase configurations, with an optional AWD using the xDrive to bring the power to both axles.

The new iPerformance moniker will be bestowed upon all BMW plug-in hybrid models starting this July and will serve as “a visible indicator of the transfer of technology from BMW i to the BMW core brand,” much in the same idea of the M Performance badge that delivers its tech to the standard crop of BMW models. To showcase the new iPerformance moniker, the models will have an “i” logo on the front fender and the BMW i’s blue accents on the kidney grille and wheels. The iPerformance will initially include the X5 xDrive40e, 740Le, 330e, and 2 Series Active Tourer 225xe versions, with more models on tow.