BMW M Division to make its own car image

The German based BMW’s M Division would like to develop its own car but the financial crisis and funding might get in the middle and as the head of product development Albert Biermann said, M is not selling horsepower.

According to insideline.com , the automaker’s M Division might release a unique model with the M badge on it and it seems that the vehicle will be actually “drivable” and not just a monster with hundreds of horsepower under its hood.

“From an engineering perspective we have the skills and we’d love to do it. We’ve discussed it several times but we’ve never been able to make the business case. Everything we do has to make money”, as Albert Biermann, the head of product development, told insideline. “It’s about employing the right technology at the right time and we’re on a steep learning curve with turbos. We’re getting damn close to matching the response of a naturally aspirated engine but with much lower fuel consumption”.

The new model which might be made by the M Division seems to be a version of the Z4 and BMW’s performance division might actually rival Mercedes-Benz’s AMG if the vehicle makes it into production.

The BMW official, Albert Biermann, also talked on a possible diesel M car but that version will have to wait a few more years because the German automaker can’t match the responsiveness of the new M5 with diesel technology.

Sadly there’s no official word on when BMW’s performance division might start work on its own car but future strong vehicle sales might play an important role in relocating funds to the M Division.