BMW announced that beginning with November 1st its Spartanburg, S.C., manufacturing operation will have a new leader part of the management shuffle strategy.
Manfred Erlacher, 58, who is BMW’s Leipzig plant managing director since January 2009, will be appointed the new president of BMW Manufacturing in Spartanburg, replacing Josef Kerscher, 59, who held this position since 2007. Kerscher will serve as managing director of BMW’s plant in Dingolfing, Germany, and will replace Wolfgang Stadler who will join the board of directors at Jaguar Land Rover.
Erlacher was responsible and oversaw the recent Leipzig plant expansion which prepared for to manufacture the new i8 plug-in hybrid and the new BMW i3 electric car. Kerscher has joined BMW in 1979 and at the Spartanburg plant, which builds the BMW X3, X5 and X6 crossovers, he oversaw the tripling of production to 301,000 vehicles in 2006.
In June BMW surpassed its German peers, with record sales for the month, thanks to a 63% increase of the 3 Series vehicles. BMW brand’s sales increased 25% last month to 27,074 units, Mercedes was up 9.8% to 24,415 units and Audi jumped 8.2% to 13,706 units. During the first half of the year Mercedes’ sales increased 10% to 141,950 units, BMW was up 11% to 140,431 units and Audi jumped 14% to 74,277 units.