BMW’s motorcycle division had the best sales year of its entire history in 2011. The manufacturer sold 104,286 units worldwide, up from 98,047 units the year before.
This is an increase of 6.4 percent over the previous year, which was itself impressive. This puts the 2011 sales result well above the previous all-time high which dates back to the year 2007 (102,467 units). In the relevant market segment of capacity classes over 500 cc, BMW expanded its global market share to over 12%, thereby virtually doubling it within just four years.
“This outstanding sales result shows that we are on the right track in terms of our product and market strategy. We have achieved yet another sales record within a persistently challenging market environment. At the same time we have been able to take on market leadership and strengthen our market position in over 15 countries,” said Hendrik von Kuenheim, General Director of BMW Motorrad.
Germany was once again the largest market as well as showing the most powerful growth in sales. The total figure was 20,002 vehicles – in other words 2,846 motorcycles or 16.6 % more than in 2010. Italy was the second strongest market, with sales reaching 13,600 units. The other major sales markets in order of size were the U.S. (10,203 units / +7.4%) and France (9,850 units / +15.0 %).