Yesterday, October 15th, BMW opened its first Mini-brand dealership in Beijing, as demand for the luxury cars increases in China.
The dealership is located in the western part of Beijing, and will deal with both sales and maintenance. The decision to open a new outlet in China was taken after BMW, VW’s Audi and Daimler’s Mercedes-Benz posted increased sales last month in the country, compared with a decline in demand for the passenger vehicles, for the first time in 8 months. From January to September sales of the Mini increased 46% to 17,256 units in China.
According to China Association of Automobile Manufacturers, passenger car sales dropped 0.3% last month and total deliveries increased 6.9% during the first nine months of the year. BMW’s sales in the country in September were up 59%, Audi’s sales increased 20% and Mercedes rose 10% compared with the same period last year.
“Over the last 11 years, Mini has been a unique global success, and the BMW group has even greater plans for the future development of the brand,” Harald Krueger, a BMW board member, said in a media release.
BMW plans to expand the Mini line-up from the current 6 models to 10, and to begin manufacturing the cars at Mitsubishi’s NedCar plant in Holland.