BMW surpassed rivals Audi and Mercedes in June sales, thanks to increased demand in the US and China.
BMW brand’s sales increased 9.4% in June to 153,000 vehicles, while Mercedes was up 8.3% and Audi increased 5.5%. From January to June BMW sold 804,000 vehicles, up 7.7%, expanding its lead over Audi 24,000 units from 11,000 units in the first five months. During the first half of the year Audi increased 6.4% to 780,500 units, while Mercedes was also up 6.4% to 694,000 vehicles.
“BMW has stronger momentum than Audi and Mercedes, that won’t change in the second half,” said Hanover-based NordLB analyst Frank Schwope. “Design of their cars has improved and they’re ahead on fuel-saving technologies.”
BMW is currently expanding its lineup, preparing to launch the i3 EV, the automaker’s first electric vehicle. The German automaker’s best-selling vehicle line in June was the 3-Series which sold 236,215 units.
“We aim to continue our sales growth in the second half of the year with new models,” including a revamped X5 SUV and the new 4-Series coupe, said Ian Robertson, BMW’s head of sales and marketing.
Audi relies on its new sedan version of the A3 compact to boost sales in the second half, as the model will hit Europe in September and the Chinese and American markets in 2014. Mercedes also prepares new models, among which the CLA four-door coupe and the top-of-the-line S-Class sedan.
Source: Bloomberg, Reuters