After reaching record sales in 2012, BMW announced it aims to further increase sales this year.
Thursday, January 10th, BMW announced it has sold 1.85 million MINI, BMW and Rolls-Royce vehicles in 2012, an increase of 10.6% compared with 2011, while sales in December reached 181,571 vehicles, an increase of 14.8%.
“We enter the new year with positive momentum and despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013,” said Ian Robertson, board member responsible for sales and marketing.
All BMW’s brands managed to post record sales last year, helping the automaker strengthen its position as no.1 provider of premium vehicles worldwide. BMW’s secret in achieving growth on all continents last year, was a balanced distribution of sales. The German automaker saw its sales increase even in the sluggish European market, with 864,812 vehicles sold, an increase of 0.8%.
Sales in Russia reached 40,144 vehicles, up 33%, in Asia the automaker sold 491,512 vehicles, up 32%, with China accounting for 326,444 deliveries, up 40% compared with 2011. In the Americas BMW posted double-digit gains with 424,379 vehicles sold, up 12%, while in the US sales increased 14% to 347,583 units.