BMW preparing for CES with a concept for a hologram virtual touchscreen image

In recent years the honor of being the first automotive-related show has been bestowed on the Consumer Electronics Show in Las Vegas, even premiering models that were otherwise reserved for NAIAS.

BMW has teased yet “another glimpse into the interior of the future, ” announcing the display of a virtual touchscreen concept at the upcoming 2017 Consumer Electronics Show in Las Vegas in early January. The tech has all the advantages of a virtual touchscreen concept at the upcoming 2017 Consumer Electronics Show in Las Vegas combined into a single unit and the Bavarian brand’s exposition in Las Vegas will feature the new HoloActive Touch system as an innovative interface between the driver and the vehicle.

In layman’s terms the HoloActive Touch is a hologram virtual touchscreen – “its free-floating display is operated using finger gestures and confirms the commands with what the driver perceives as tactile feedback.” The new system should combine the best out of three already available systems the head-up display, gesture control, and classic direct touchscreen, as seen for example in the 7 and 5 Series. While all features of the vehicle will be controlled without actually having any physical contact with materials, the tech still delivers “the visible and tangible driver-vehicle interaction familiar from conventional touchscreens.” BMW explains the system is akin to the HUD, with the image of what appears to be a full-color display is generated by “clever use of reflections – but now in free-floating form within the interior rather than through projection onto the windscreen.”