BMW is confident that its 4-Series coupe will bring the company a third consecutive annual record in 2013.
According to Ian Robertson, BMW’s head of sales and marketing, the US auto market is “continuing to be in good shape” and said that the US will be the biggest market for the 4-Series coupe, which will replace the coupe version of the 3-Series in 2013. The following markets after the US will be Germany and the UK.
Increased demand in China and the US helped BMW dodge the effects of the European debt crisis, where the auto market has dropped the most in almost two decades this year. BMW also shifted ‘tens of thousands’ of vehicles aimed for the European market, to Asia and the US. The automaker said it expects the ‘tough European market’ to affect 2013 and 2014, while demand in China will continue to increase.
BMW’s sales in the US last month have reached 31,213 units, up 45%, narrowing the gap with the Stuttgart based rival, Merceeds’ 30,315 vehicles sold in the US, up 13%. The 4-Series, to be launched in 2013, will share the same platform with the 3-Series, adding a broader, longer and lower design to give it a sportier look.