BMW reported its highest ever sales result in 2012, with 1,845,186 vehicles sold worldwide.
Last year BMW posted a 10.6% increase over the 2011, its previous record year when it sold 1,668,982 units. In December the automaker sold 181,571 vehicles, up 14.8% compared with the same period in 2011.
“2012 was a very successful year for us. The BMW Group achieved its best ever sales result for the second year in a row and expanded its lead in the premium segment. Our success can be attributed to our attractive model portfolio, the strength of our premium brands, as well as a strategy of balanced sales across all continents,” said Ian Robertson, Member of the Board of Management of BMW AG.
The BMW 1 Series continued to achieve increased sales with 226,829 units sold last year, up 28.6%, while the BMW X1 sold 147,776 units, up 16.9%. The BMW 3 Series Sedan was the leader of the segment with 294,039 units sold, up 22.4%.
MINI sold a record 301,526 units, up 5.8%, with the MINI Countryman selling 102,250 units, up 14.8%. Rolls-Royce remains the ultra-luxury-class market leader with 3,575 units sold, the highest result in the company’s history and demand for all Ghost and Phantom models was strong.
by Ana Cezara Savin
) - Thursday, January 10th, 2013 - filed under BMW
, Sales Reports
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