The sales leader of the premium segment announced this week its financial result for 2015, reporting a healthy profit increase of 5,2 percent.
The German carmaker BMW reported this week earnings of 9.59 billion euros (10.5 billion dollars) before interest and tax for 2015, up by 5,2 percent from the 9.11 billion euros from 2014, a result mainly backed by the sales volume growth. BMW kept its leading position of the premium market in 2015 by delivering 1,905,234 cars (2014: 1,811,719 units), 5.2 percent more than a year earlier. “We have met all of our ambitious targets for the financial year”, stated Harald Kruger, BMW AG Chief Executive on Wednesday in Munich. “With another set of impressive figures in its centenary year, the BMW Group remains the world’s leading provider of premium vehicles and mobility services.”
However, holding this position will prove to be tough task in 2016, as Mercedes-Benz is pushing hard to dethrone BMW with more new weapons to use, such as the GLE Coupe crossover, compact CLA sedan and the mid-size E-Class. On the other hand, the Munich-based automaker relies mostly on the new 7 Series.
BMW sees the upward trend in worldwide sales volume to continue in 2016, but with a moderate pace, while the global political and economic environment is also expected to remain volatile. “We are again targeting a new sales volume record in 2016, with sales expected to be slightly up on the previous year,” Kruger said.