BMW sales up 6.6% in January image

Bayerische Motoren Werke AG – BMW said Wednesday group car sales increased 6.6% in January from a year earlier, helped by strong demand from Asia and North America.

A total of 112,163 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers in the month, up 6.6 percent from the year-ago month’s 105,193 vehicles.

The BMW brand reported the strongest January in its history. Sales climbed 5.9% to 96,183 (prev. yr. 90,858) vehicles. With a total of 13,070 (prev. yr. 10,976/+19.1%) deliveries, the new BMW 1 Series registered substantial growth. In spite of the coming model change, sales of the BMW 3 Series remained at a high level with 22,710 (prev. yr. 23,475/-3.3%) units.

The MINI brand improved sales by 11.6 percent to 15,768 units with a 59 percent increase in sales for The MINI Countryman.

“We expect the positive trend in sales to continue over the coming months,” sales chief Ian Robertson said in a statement on Wednesday.

“In fact, we anticipate even more dynamic growth in the second half of the year in light of the launch of additional new models,” he added. BMW is due to launch its new 3-Series in mid-February.

In Asia, deliveries climbed 25.6 percent to 36,422 vehicles. In China, 26,505 vehicles were sold last month, up 30.5 percent from last year. In the United States, the company’s largest single market, sales increased 5.8 percent to 19,739 units.

BMW Group sales in January 2012 at a glance

January

2012

January 2011 Comp. to prev. year
BMW Group Automobiles 112,163 105,193 +6.6%
BMW 96,183 90,858 +5.9%
MINI 15,768 14,125 +11.6%
BMW Motorrad 5,237 4,714 +11.1%
Husqvarna Motorcycles 544 362 +50.3%