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BMW says i8 production overrun by demand

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BMW says i8 production overrun by demand

BMW, which has triggered the attack of its “i” sub-brand to snatch customers that want environmentally conscious vehicles, now says its second model in the line the i8 is met with overwhelming demand.

After the i3 city car has been released in to the wild, garnering praise and customers for BMW’s first all-electric model, it’s time for the range-topping i8 sportscar to shine. The model is slotted to go to its first customers from June after its initial series production starts in April.

“Demand for the BMW i8 is already exceeding the planned production volume during ramp-up,” BMW said in a statement.

It’s true though that the world’s biggest luxury car brand has declined to provide actual figures for how many i8 cars would actually be rolled off the production line in the early faze. We do know that the automaker is preparing to ramp up production of carbon fiber – a material that sees wide use in both i3 and i8 models.

In order to avoid some of the problems that have plagued the all-electric offerings from makers like Nissan, Toyota or GM, BMW opted in offering the i8 sports car with a hybrid power system, matching a turbo charged three-cylinder petrol engine that outs 231 hp to an electric motor of 96 kilowatt – for a total of 362 hp that would allow for a theoretical range of 600 km.

Via Reuters

by Aurel Niculescu (my Google+) - Tuesday, March 11th, 2014 - filed under BMW, Industry, News. Image credit: .
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