BMW Group, the world’s biggest premium automaker, aims to cross the 2 million cars mark in 2014, betting on growing demand in the United States and China.
CEO Norbert Reithofer already announced during a Geneva auto show press briefing that for the first two moths, the group’s deliveries – which include the Mini and high-luxury Rolls-Royce brands – have grown by 7%, largely in part to a 9% jump for the core BMW brand.
Reithofer also said that in order to meet the additional demand it forecasts, the company will seek to expand its two current plants in China and have another built in North America – BMW is on a model spree, adding the 4 Series line-up (Coupe, Cabrio, Gran Coupe), the M3/M4 high performance versions and a new compact van – the 2 Series Active Tourer, the company’s first front wheel drive design.
While BMW’s Group sales in 2013 gained a total of 6% to reach 1.96 million units (with BMW’s namesake brand at 1.66 million cars, an 8% surge in demand), rival premium automaker Audi also gained 8% to a total of 1.58 million units and Mercedes-Benz outpaced both with an 11% gain to 1.46 million vehicles.
Via Automotive News Europe
by Aurel Niculescu
) - Thursday, March 6th, 2014 - filed under Audi
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