BMW sees February sales jump 7.6 percent image

BMW AG, the world’s largest premium automaker, announced that deliveries of its BMW, Mini and Rolls-Royce brands soared 7.6 percent last month to the best level ever for a February, at 151,952 units.

The increase was mostly owed to increased demand from crucial markets such as German and North America and riding the increased purchases of Mini models and the BMW X5 sport utility vehicle. “We’ve had a good start to the year with February setting another sales record,” commented Ian Robertson, BMW board member responsible for sales and marketing. BMW’s namesake brand achieved sales of 131,416 autos, rising 5.2 percent in February; Mini managed to post a 27.1 surge to 20,303 vehicles and overall German sales for the brands climbed 13.3 percent, with North America besting that with a 13.8 percent growth. For the BMW brand, the total for the month was enough to best closely following rivals Audi and Mercedes-Benz after the latter two managed to outsell BMW in January. BMW said the best-selling figures were achieved by the X5 large SUV that climbed 46 percent to 12,916 vehicles, followed by newer models such as the 2 Series minivan and X4 crossover.

Meanwhile, after the first two months of the year, BMW has lost global leadership to Volkswagen AG’s premium unit Audi, after the latter posted a two-months sales figure of 260,250 units. That compares to 255,981 for the BMW brand and with 246,135 autos for the third-placed Mercedes-Benz. Both Mercedes and Audi have pledged to overtake BMW as the world’s best-selling premium carmakers before 2020.

Via Reuters, Automotive News Europe