Despite a significant monthly drop in sales, BMW managed to come in front of Mercedes and Toyota’s Lexus in June.
Mercedes-Benz has been on a paced sales rhythm this year so far, both worldwide and in the United States. However, June was the first month in 2016 when BMW managed to surpass Daimler’s luxury unit in North America. Despite the fact its deliveries dropped by 10.3 percent in June for a total of 28,855 compared to 32,176 vehicles sold a year earlier, it still topped the 28,473 sales by three-pointed star brand, a 1.5 percent gain and a June record. Year-to-date, BMW is down 9.0 percent to 153,436 compared to 168,623 sold in the first half of 2015, while Mercedes closed the period at 162,777 units, 1.3 down. “The mid-point to the year always brings some uncertainty about what may be ahead in the second half,” Ludwig Willisch, President and CEO BMW of North America, said.
The sales difference this year between the premium archrivals was made so far on the basis of the high demand for SUVs. While BMW has been mostly relying on its cars lineup, Mercedes has been pushing hard to expand its sport utility vehicles offering, efforts that have started to show dividends in 2016.
The third contender, Lexus, posted June sales of 25,779 units, down 1.3 percent, with a year-to-date result of 151,564 that marks a 4.6 percent slip. “Lexus maintained its strength in the luxury SUV segment with a particularly strong sales month for RX and NX as both models have momentum with consumers,” Jeff Bracken, Lexus group vice president and general manager, said.