BMW starts building its first South American car plant image

Today the BMW Group hosted an official function to celebrate the groundbreaking for its new plant in Brazil. The event took place at the new plant grounds in Araquari, Santa Catarina.

At the event were present Michel Temer, the Vice President of the Federative Republic of Brazil, Raimundo Colombo, Governor of Santa Catarina and Ludwig Willisch, Head of Region Americas, BMW Group.

Ludwig Willisch explained during the event: “With the construction of our plant in Araquari, we are strengthening our commitment to Brazil and adding a further milestone in the BMW Group’s long-term growth strategy. Brazil has one of the world’s fastest growing major economies and is a market with tremendous potential for the future.”

The BMW Group aims at achieving balanced growth in all markets and on all continents. Fast-growing emerging markets such as Brazil, Russia, India and Korea play a vital role in this effort. By adding a new plant in Brazil, the BMW Group is further expanding the global production network, which will in future comprise 29 production and assembly sites in 13 countries on four continents.

The start of operations at the new plant is scheduled for the fall of 2014. The production infrastructure is going to comprise a body shop, a paint shop and an assembly facility.
Over the course of the next few years, more than 200 million euros will be invested in the plant, resulting in a productive capacity of up to 30,000 vehicles annually.

The production portfolio is supposed to comprise the following models: MINI Countryman, BMW 1 Series 5-door model, BMW 3 Series Sedan, BMW X1, and BMW X3. The setup of the new site will entail approx. 1,300 new jobs; 60 new employees are already on board.