BMW has unveiled its new 3 series last Friday in Munich. The most important model in BMW’s line will hit the market in February.
The worldwide campaign will also start in print media and TV at the beginning of February.
“With the campaign for the launch of the new BMW 3 Series, we have created a concept that is consistent through all the channels and offers our markets plenty of possibilities for adaptation”, says Andreas-Christoph Hofmann, Head of BMW Brand Communication. “The launch campaign also integrates the fully hybrid model BMW ActiveHybrid 3, which will be appearing in the market in autumn 2012, and shows the connection between the sporty character and outstanding efficiency through the new combustion engines through to the innovative BMW ActiveHybrid drive technology”.
For the first time in its history, the new 3 series will come in three trim levels including Sport Line, Luxury Line and Modern Line.
New technologies coming for the latest 3-Series include a stop-start system on its available eight-speed automatic, a full-color Head Up display, blind spot detection, a hands-free trunk-opening feature and an all-around display when the car is in reverse. [more about the new bmw 3 series]