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BMW still leads the 2014 premium race

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BMW still leads the 2014 premium race

Just as we were accustomed in recent years, the BMW Group kept its first place among the global premium carmakers, with April’s sales at the BMW core brand surging to a record tally.

The German automaker announced its sales achieved a new record last month, rising by 85 over the same period last year to 140,840 units. Thanks to the increases so far, the first four months of the year have an 11% advance over sales for the same period in 2013, reaching 569,100 cars. BMW’s sales were buoyed by the brand’s SUV line-up – with increases across the X1, X3 and X5 range.

“The BMW Group achieved record sales in April, keeping us on track to achieve our aim of delivering our best ever year with more than two million vehicles sold in 2014,” said Ian Robertson, the automaker’s sales chief.

While at the start of 2014 Audi managed to surpass by a hair BMW’s sales and Mercedes-Benz sees massive increases from its new range of compact cars, competition among the three top premium players keeps heating. Audi’s April sales jumped 12% and beat BMW’s results for the month with 149,050 vehicles, but overall for the first months it’s slightly behind, at 561,900 units. Meanwhile, Mercedes-Benz saw last month’s deliveries grow 14% to 133,077 cars, and the first four months tally now stands at 507,353 vehicles.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Wednesday, May 14th, 2014 - filed under BMW, Industry, News, Sales Reports. Image credit: .
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