BMW managed to surpass Mercedes-Benz during the first-quarter in the US luxury vehicle sales.
From January to March, BMW sold 67,385 units, compared with Mercedes’ 62,366 units, according to researcher R.L. Polk & Co. Last year BMW took the first place in luxury sales thanks to a late sales increase while Mercedes had more new registrations.
“Generally, the two makes track very closely to one another,” Tom Libby, lead North American analyst for Polk in suburban Detroit, said in an e-mail. “A new model launch or redesign can help one make in a particular month. But, as we have seen the last two years, a lot can change very quickly at the end of the year.”
Vehicles that are delivered to dealerships for test drives and loaner vehicles are also reported as sold besides those bought by customers. Tom Libby said that usually US automakers report vehicle sales in the last days of a month and new vehicle registration data often lag sales by around 40 days.
The registrations and sales results do not include the Smart cars and cargo vans, or BMW’s Mini brand, as these are not luxury vehicles. Therefore, this year through May, Mercedes sold 117,535 units in the US, while BMW sold 113,357 units.