In June BMW surpassed its German peers, with record sales for the month, thanks to a 63% increase of the 3 Series vehicles.
BMW brand’s sales increased 25% last month to 27,074 units, Mercedes was up 9.8% to 24,415 units and Audi jumped 8.2% to 13,706 units. This means that only 1,519 units separate BMW and Mercedes in the race for the no.1 place in luxury sales. During the first five months of the year BMW has trailed Mercedes by 4,178 units.
“It’s part of a prevailing trend of near-luxury sales overall,” said Alec Gutierrez, a Kelley Blue Book analyst. “The available lease offers on 3 Series has been a pretty significant driver, too. We’ve seen promotions from the low- to mid-$300s a month. Even the 335 can be had for $400 a month. That’s a lot of car for $400 a month.”
During the first half of the year Mercedes’ sales increased 10% to 141,950 units, BMW was up 11% to 140,431 units and Audi jumped 14% to 74,277 units. BMW 3 Series sales reached 10,957 units last month, thanks to the new 320i, while Mercedes sales were helped by a 17% for the C-Class sedan and a 37% increase for the GLK-Class SUV.
Porsche’s US sales in June increased 23% to 3,700, Honda’s Acura dropped 10% to 13,765 units, Nissan’s Infiniti dropped 13% to 9,114 units, Ford’s Lincoln fell 1% to 7,469 units and Land Rover dropped 3.7% to 3,468 units and Jaguar increased 59% to 1,637 units.