BMW targets 25 percent sales increase in the U.S. image

BMW wants to improve its annual sales in the United States by 25 percent in the mid-term, its U.S. boss announced.

Ludwig Willisch said that BMW wants to consolidate its position on the U.S. luxury car market. “In the mid-term, we expect U.S. sales of 300,000 units for the BMW brand,” BMW USA boss told Automotive News Europe.

Willisch is confident that BMW’s refreshed model lineup, that will include the new-generation 3-Series sedan starting in early 2012 and possibly the X1 small crossover, will help the carmaker reach its U.S. sales target. According to company sources, BMW wants to reach 300,000 sales a year by 2013/2014.

BMW aims to sell 240,000 vehicles in the United States this year, up from 220,113 in 2010. The German brand is set to surpass Lexus this year, which has posted U.S. sales of 201,769 units in the first 11 months of the year. Willisch also expects Mini’s sales to reach 55,000 units this year in the U.S., up from 45,655 last year. Mini plans to add 10 more outlets to the existing 110 in both 2012 and 2013.
The United States is the the biggest market for BMW and Mini, with 246,600 units sold in the first ten months of the year, compared with 244,400 in Germany and 181,200 in China.