The German company, the world’s biggest manufacturer of luxury cars, and Iberdrola SA agreed to collaborate on electric-vehicle sales in Spain as the country promotes cleaner transport to curb emissions.
Iberdrola, Spain’s largest power producer will encourage its customers to choose BMW electric vehicles, while the German manufacturer will recommend Iberdrola’s renewable energy, the Bilbao-based utility said in a statement. Iberdrola’s agreement with BMW, which includes projects to expand technical innovation, can be renewed annually, according to the statement.
“BMW is a newcomer in the EV space so it is clearly keen to sign strategic partners that can help promote its i3 through cross-selling opportunities,” said Albert Cheung, an analyst at Bloomberg New Energy Finance in London. “Early EV adopters are going to be the same customer types as those that buy green tariffs, so there are synergies there.”
European carmakers are betting that battery-powered vehicles will emerge from their niche status and become mass-market products as nations strive to cut transport pollution to meet emission targets. BMW started selling its i3 in Germany last month as competitors Mercedes-Benz, Volkswagen AG and Nissan Motor Co. also promote their own models.