BMW kept its number one position in the luxury US auto sales for 2015, followed by Lexus who edged Mercedes-Benz in the second position.
Even with a reported 17 percent drop in December deliveries, BMW retained its crown of the premium segment in the US. At the end of 2015, its sales totaled 346,023 cars, while Toyota Motor’s Lexus delivered 344,601 units and 343,088 for Daimler AG’s Mercedes. Lexus grabbed the runner-up positon due to a 3.8 percent increase in December sales, with Mercedes posting a 0,6 gain last month. “There’s no reason to believe the market will go south this year”, Ludwig Willisch, head of BMW’s North American unit, said in an interview on Tuesday. “Gas prices will continue to be low, interest rates are still low, and at BMW we have a lot of cars with three-year leases coming back.”
The BMW brand set a sales record for the third year in a row, “with the numbers further emphasizing the growth of light trucks, which are now one-third of BMW sales in the US,” Willisch said in a statement. BMW reported a 16 percent gain for full-year truck deliveries.
Sales of BMW brand vehicles in December, led by the X5 and strong growth in its M models, totaled 34,625 compared to 41,526 vehicles sold in the same period of 2014. For the year, the 346,023 figure means a 1.8 percent increase on sales compared to 339,738 from last year. Lexus monthly deliveries climbed to 41,380, including gains of 77 percent each for the NX and LX sport utilities. Mercedes’s new GLE and GLC models contributed to total December sales of 34,203.