BMW thinks it can reach record China sales image

The world’s top luxury car maker, Germany’s BMW, said it is on its way to yet another record China sales year – although it has also announced separately it is going to recall some of them in 2014.

BMW announced that its local China deliveries have grown more than 20% in the first nine months of this year, firmly setting the ground for another year of record Chinese sales. The company sold 284,964 BMW and MINI cars in China in the January to September period, which tallies to up 20.2% from a year earlier. That can be compared to the average 12.7% growth in China’s vehicle market and the smaller, 9% increase in BMW’s global sales for the same period.

“The stable growth … laid a solid foundation for achieving another sales record for the year of 2013,” Karsten Engel, chief executive of BMW Group China said in a statement.

As part of BMW’s global plan to push up and garnish more market share, the German luxury automaker has also stepped up investment in further adding new brand stores and dealerships in China, while also implementing Apple-style customer services.

In other related news, China’s consumer quality watchdog announced in a statement that BMW would also call back around 25,254 cars in China, starting with Feb 17, 2014 – because a defective power brake system can pose a safety threat. BMW has already recalled close to 220,000 autos this year alone in two campaigns to address an electric power steering system glitch and defective socket adapters for taillights.

Via Reuters