BMW to cooperate with Baidu on search services in vehicles image

China’s largest online search provider Baidu Inc. said Monday it and German premium-car maker BMW AG have signed a pact to cooperate on the development and operation of search services in cars.

BMW and Baidu will work to develop a platform that will enable car owners to read email, views maps and other information in their vehicles in China, Baidu said in a statement.

Dong-Chen Zhang, Assistant President of Baidu said that in view Baidu, the search is not limited to PC-or mobile phone, ‘We hope that no matter what kind of terminal through, people are available through Baidu’s ‘box’ to easily find the information you want.

The move comes as Baidu aims to further expand its services beyond personal computer-based Internet search.

Last month, Baidu reached an agreement with a Chinese television company to bring its search box to millions of television screens.

BMW reported an 83 percent jump in quarterly operating profit at its luxury car business, underpinned by surging sales of the 5 series and a 4.8 percentage point widening in its operating margin to 14.4 percent.
The manufacturer has had to ramp up production in China and will expand a South Carolina factory to 300,000 vehicles next year.