The BMW Group managed to post the best-ever September results in the company’s history, with sales rising 5.3% to 199, 799 units. The namesake BMW brand posted an even better result, climbing 6.1% to 167,584 vehicles.
The figure is enough for BMW to maintain its leadership in the global three way race for premium segment leadership: Mercedes-Benz reached 162,746 units last month, followed by Audi with 159,950 autos.
“As in the first three quarters overall, we’ve had a record September with growth in Europe, Asia and the Americas. This increase in sales comes despite external factors continuing to influence a few individual markets,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “BMW i can celebrate several milestones this month: more than 10,000 BMW i3s have been delivered to customers this year and 341 BMW i8 customers have received delivery of their cars since sales began in the summer. The other new models we have launched in the last 12 months are also selling well and we are confident that the BMW 2 Series Active Tourer, which went on sale in September, will further boost sales. It’s the most dynamic vehicle in its segment and will bring new customers to the BMW brand.”
BMW’s Group global sales during the first nine months (including Mini and Rolls-Royce) climbed 6.5% to 1,529,880 vehicles. The BMW brand meanwhile reached a total of 1,319,492 units with a 9.1% growth. Audi follows with three quarter sales increasing 10% to 1,298,650 cars and Mercedes-Benz remains third with a stronger 11.9% gain to 1,195,156 vehicles.