BMW trails Mercedes in terms of sales after four months image

BMW delivered last month fewer models than Daimler’s division and it has some catching up to do if it wants to hold on to its luxury sales crown.

BMW sales achieved a new April sales high, with a total of 150,542 vehicles delivered to customers worldwide, an increase of 1.1 percent compared with the same month last year, while the brand’s year-to-date figures stand at 629,325 units, up 4.8 percent. By comparison, Mercedes reported a double digit sales growth for last month, to 164,063 units, a pace that pushed its overall sales so far this year to 647,550. The third contender, Audi, posted 620,100 in cumulative sales since January.

For BMW, the biggest growth drivers in 2016 were evidently its “X” SUVs. Sales of the X1 have increased by 60.6 percent compared with the first four months of 2015, with a total of 63,243 worldwide deliveries to customers, while a double-digit jump was also achieved by the X3, whose sales have climbed 18.4 percent to 49,325 units.

While the demand for BMW’s “i” models has been on a downward slope in the first quarter, April saw a welcoming boost for the brand in this direction. Sales of the electric i3 increased 50.7 percent compared with the same month last year (1,854), with the overall figure for BMW’s “i” sub-brand rising 29.4 percent in April (2,181).

The Group plans to further expand its lineup by bringing in additional premium models, including the first ever X7 crossover generation starting from 2018, while Rolls-Royce is also set to deliver its own SUV that same year.