The German brand has decided to surprise us all and unveil their latest idea about the automotive’s company main segment of operation – luxury.
BMW aims to hold on to its title of world’s biggest premium automaker and it’s also allowing us to catch a glimpse into the future directions of its design for the flagship 7 Series – which has been in production since 2008 (F01) and could soon have a successor.
The concept is a sleek and sculpted sedan – featuring a Liquid Platinum Bronze exterior, massive twin kidney grille with laser headlights. The exterior is showing the world the “long-term outlook on the perception of modern luxury for the BMW brand,” while carbon fiber air deflectors and a strip hint the underlying technology – as the chassis is made of aluminum and carbon fiber.
“We use visionary concept vehicles like the BMW Vision Future Luxury to show where we may be going with these themes in the future, and to give us new inspiration and motivation. The BMW Vision Future Luxury – with its innovative technologies and with meticulous precision and quality in every detail – takes our thinking on modern luxury a logical stage further,” says Adrian van Hooydonk, BMW’s Senior Vice President of Design.
The interior, besides using the latest and greatest in handcrafted materials or other luxury items, also boasts a highly technological environment. The instrument cluster wraps around the driver, using 3D technology. The concept also features an augmented reality “contact-analogue” BMW Vision Head Up Display and the company says “buildings, traffic signs or hazards can be highlighted directly in the real-world environment, selectively directing the driver’s attention to specific information which is particularly important at any given time.”
As the concept is heading to the Beijing Auto Show, with Chinese customers known to be very sensible to the treatment of the car’s rear space, the concept is a real treat there too – from the “suicide” doors, to the individual seats, the removable Touch Command Tablet or to information relating to the Luxury Concierge Services.