BMW won the 2013 Kelley Blue Book Brand Image Award for “Best Overall Luxury Brand.”
The Kelley Blue Book’s Brand awards are relied on the consumer perception data gathered from the Kelley Blue Book’s Brand WatchTM study and are offered to the brands which managed to capture and maintain the enthusiasm and positive consumer attention.
“It is an honor to be recognized as the ‘Best Overall Luxury Brand, ” said Ludwig Willisch, President and CEO, BMW of North America. “The fact that this award is based solely on consumer perception only makes BMW’s win that much more satisfying.”
The online model and brand perception study Brand WatchTM relies on 12,000 new vehicle customers who access Kelley Blue Book’s KBB.com. The Kelley Blue Book Brand Image Awards are based on the opinions of actual customers, and offers automakers a glimpse into what buyers really think about their vehicles.
“While other awards from KBB.com are based on data calculated by Kelley Blue Book experts, the information that comprises the Brand Image Awards comes directly from the opinions of thousands of new-car shoppers over the period of an entire year,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.
This is the 9th time when BMW wins an award in various categories. In 2008, 2009 and 2011 BMW won the award for Best Exterior Design, Luxury, in 2009 and 2011 it won Best Performance Brand Award and the Coolest Brand Award and in 2008 the Best Exterior Design – Luxury Sedan/Coupe/Hatchback.