BMW: worldwide leader of luxury cars once again image

BMW retained the title of the world’s biggest luxury carmaker, as annual sales figures released on Monday showed.

The German luxury trio is yet again led by BMW. 2015 was the most successful year ever for the Munich-based Group with annual sales setting a new record for the fifth year in a row. A total of 2,247,485 BMW, Mini and Rolls-Royce vehicles were delivered to customers around the world last year, an increase of 6.1 percent on the previous year. Its namesake BMW brand also achieved a record year, with 1,905,234 vehicles sold in 2015, an increase of 5.2 percent over 2014 and the 11th year in a row since the carmaker grabbed the title in 2005.

Overall, the BMW X range continues to be a significant growth driver for the brand with sales of the BMW X5 up 14.1 percent to total 168,143 worldwide and deliveries of the BMW X6 increasing by over 50 percent to 46,305. BMW faced some pressure in China, where the slowing economy has hit sales of luxury on the entire luxury sector. Sales of BMW and Mini vehicles rose only by 1.7 percent in China, while weak demand saw Rolls-Royce’s annual sales dive 6.8 percent.

BMW is followed by Mercedes-Benz, which sold with 13.4 percent more cars, reaching 1,871,511 million units last year, compared with a 3.6 percent jump to 1,803,250 luxury vehicles sold by VW’s Audi. In 2014, BMW sold 1.81 million BMW-branded cars, while rival Audi took second place, delivering 1.74 million vehicles. Mercedes-Benz lagged behind with 1.65 million luxury cars sold in 2014.

BMW Group sales in/up to December 2015 at a glance:

  In December 2015 Compared with previous year Up to/including December 2015 Compared with previous year
BMW Group Automobiles 213,537 -0.8% 2,247,485 +6.1%
BMW 176,681 -0.7% 1,905,234 +5.2%
MINI 36,375 -1.1% 338,466 +12.0%
Rolls-Royce 481 -1.8% 3,785 -6.8%
BMW Motorrad 7,497 +6.6% 136,963 +10.9%