After providing more than 4, 000 vehicles for the 2012 London Olympics Games, BMW plans to use these vehicles next week at the Paralympic Games. BMW will sell these vehicles after through the Approved Used Car programme.
“After the Paralympic Games, the cars will be returned by LOCOG to BMW Group and the majority will be sold as Approved Used cars to selected corporate partners and others over a period of time,” a BMW Group spokesperson said in an interview with inautonews.
The most prominent model used by the London 2012 organizers was the new 3 Series making up 1,550 of the overall fleet (over 4,000 vehicles). The 320d was used in the Olympic Torch Relay, as the supporting vehicles for cycling events and carried 67 technical delegates to multiple venues throughout the Games.
In addition BMW used 700 5 Series transfer vehicles, 200 MINI Cooper D ‘on demand’ vehicles at walk-up taxi-rank style locations, including Heathrow Airport.
As a top sponsor of the London Games, BMW’s sponsorship is worth 40 million pounds ($63 million), which includes the cost of providing vehicles.