It has a V8 petrol engine that delivers 450 horsepower and a plug-in hybrid variant that delivers 326 hp and can be driven electrically for 25 miles, but BMW has decided to put center stage the computing power beating at the heart of its new generation 7 Series flagship sedan.
The German luxury carmaker BMW is the world’s largest premium automaker and as it unveiled its new top of the line model, the ubiquitous 7 Series, it hints that horsepower is not the absolute criteria today, replaced by digital prowess, connectivity features and the sportscar brand’s ability to also deliver impressively low emissions. The sixth generation of the flagship touts wireless inductive charging of mobile phones, numerous touchscreen displays, hand gesture recognition and even a detachable 7 inch tablet computer that can be used in the back to command all infotainment functions and even more. Although it features a wide array of electronics, which usually add many kilograms to the assembly, the new limousine is lighter than its outgoing brethren, as it needs to become even more fuel efficient. That’s because the lessons learned from building the representatives of the “i” subbrand, the i3 and i8, have been well learned and the 7 Series is heavily reliant on CFRP – carbon fiber reinforced plastics – for its construction.
“With each generation of the 7 series we have brought our customers’ needs to the road, adapting accordingly as time moved on,” commented during the model’s presentation in Munich late on Wednesday Harald Krueger, who became the company’s chief executive just last month. “We are responding to the digitalization of modern mobility,” the manager added. According to IHS Automotive, the 7 Series was in dire need of a replacement – it sold less than half of the figures made by Mercedes’ S Class, even though it managed to outsell the Audi A8.