BMW’s new chief executive hints new model for “i” subbrand image

The largest luxury automaker in the world has invested billions of dollars into the research and development of the “i” subbrand of environmentally friendly vehicles – which today only have two model lines.

But BMW’s newly appointed chief executive officer herald Krueger has recently hinted the automaker could very well be on the verge of adding a new car to the green equation. The i subbrand today has the i3 city dweller – a battery-powered electric car that can also be equipped with a range-extender internal combustion engine – and the i8 supercar, a plug-in hybrid flagship sports car. Krueger claims now there is ample room for a new electric model to be slotted between the i3 and i8. “There is space if you look at it from the number point of view, ” Krueger commented for the German newspaper Frankfurter Allgemeine Sonntagszeitung when he was prompted about new model plans. While sales of plug in hybrids and electric cars have not surged as automakers planned years ago, pressure from the world’s regulators to meet stricter demands in terms of fuel economy and emissions will compel carmakers to introduce ever more efficient models in their lineups.

Krueger refrained from detailing any further at the moment, though the reports hovering around the subject call for the introduction of an i5 model that would be a sedan closely following the traits of the 5 Series executive car. Sold as a plug in hybrid or battery-only electric car, the new introduction would take on the most acclaimed luxury electric sedan – Tesla’s Model S.

Via Automotive News Europe