Wolfgang Ziebart has return to the UK auto industry, joining Jaguar Land Rover as head of product development.
The last time Ziebart tried to enter the UK auto industry, things did not go that well. In the late 1990s he was seen as a possible CEO candidate for BMW and was involved in several attempts to try and revive BMW’s Rover subsidiary. In March 2000, when BMW sold Rover, the entire BMW management was shaken, with Ziebart and two other executives resigning or being fired.
Ziebart, 63, now has a second attempt to join Jaguar Land Rover’s management, becoming the head of product development. He has a vast experience in the electric and electronics area and he even ran the Continental AG’s automotive electronics units, after he left BMW. Later he served as the CEO for chip maker Infineon, and transformed the company into a supplier of utmost importance for Apple’s iPhone. In 2009 he left Infineon, becoming the head of German sports automaker Artega, where he developed electric sports vehicles.
“It is a unique opportunity to obtain an expert of his caliber for our company,” said Ralf Speth, CEO of Jaguar Land Rover, which is owned by India’s Tata Motors.