Brand Dispute Over, Saab Cars to Hit the Market in 2014 image

National Electric Vehicle Sweden AB announced it has completed Saab acquisition.

The acquisition was delayed because of a disagreement regarding the use of Saab’s name. NEVS agreed not to use the griffin Symbol on its future cars, a request made by truck maker Scania and defence and aerospace group Saab.

“Scania doesn’t want to allow the buyer to use the griffon symbol which is intimately tied to Scania, ” spokesman Hans Aake Danielsson told AFP. “Scania has used this logo since 1911 … and we don’t want our symbol in a manner that could damage our brand,” he added.

Now NEVS can launch its next model in 2014, which will be an electric car that will under the Saab brand, but it will not feature its logo, as agreed. The car will be developed and manufactured in Trollhaettan, where Saab is based. NEVS will focus on the Chinese market, believing that Saab is able to offer a premium electric vehicle, fit for the Chinese customers.

“In approximately 18 months, we plan to introduce our first electric vehicle based on Saab 9-3 technologies and a new technology electric powertrain,” said chairman of NEVS, Karl-Erling Trogen.