Bugatti officially introduces Vision Gran Turismo concept ahead of 2015 IAA debut image

The ultra-exclusive French brand, owned by the world’s largest automaker – Volkswagen AG – has delivered the latest expression of its timeless design, the Vision Gran Turismo concept.

Fans of the Gran Turismo video game series will immediately grasp the prototype as the brand’s tribute to the franchise that also set up a competition for the automakers of the world – with the results being available as digital downloads for the eager gamers. The marquee has introduced the model after a series of teasers – but these pictures look to depict the virtual contraption rather than the real thing. But fret not, the actual real world show car will be on stage during the 66th International Motor Show (IAA) in Frankfurt come mid-September.

Bugatti Vision Gran Turismo 01

“The Bugatti design team normally works only for the exclusive and very distinguished circle of the brand’s customers. Now Bugatti Vision Gran Turismo has given us the opportunity, for the first time, to do something special for our fans as well,” said Achim Anscheidt, the leader of Bugatti Design. “We are taking Bugatti back to its roots. We had a lot of fun with this project,” he added.

They team further explains the design of this virtual racer will be used to celebrate Bugatti’s acclaimed racing history and would employ the latest “state-of-the-art motor sport technology” if it were to be built for the real circuits of the world.

Bugatti Vision Gran Turismo 03

Bugatti Vision Gran Turismo 04

They also conceded two crucial guidelines when delivering their pet project: unmistakable identity and everything had to be developed with real functionality in mind. Looking very recognizable, the study has Bugatti’s DNA embedded and we’re also sure it could also cast some light on the direction adopted by Veyron’s successor.

Design cues include the unmistakable side profile, the “horse shoe” front grille, the LED headlights or the center fin that has two separate versions: one for the front and rear wings and the other running the length of the roof. Meanwhile, the interior looks decidedly functional, with a real racecar and Spartan setup.