Burton Snowboards and Volvo Cars today announced a three-year partnership that expands their highly successful relationship in the United States to Europe. The new partnership focuses on Burton’s world-renowned European snowboard events, including the Burton European Open Snowboarding Championships, the Burton AM Tour and the Burton Demo Tour.
Both companies have successfully worked together for four years on events in the United States, including the US Open Snowboarding Championships, the most prestigious snowboarding competition in the world, and the Burton Demo Tour, the largest consumer interactive product demo in the snowboard world. Since 2005, the US Open Snowboarding Championships have awarded Volvo cars to the male and female Volvo Most Valuable Rider, giving top snowboarders like Shaun White (USA), Torah Bright (AUS) and Cheryl Maas (NED) keys to new Volvos.
Look for more details about Volvo Car’s involvement with the upcoming Burton Demo Tour, Burton AM Tour and European Open as the snowboarding season approaches at http://www.opensnowboarding.com/ and www.burton.com.