/ Industry, News / BYD wants to debut Chinese cars in the US

BYD wants to debut Chinese cars in the US

Linked In Share
BYD wants to debut Chinese cars in the US

BYD, the Chinese automaker notoriously known for being backed by Warren Buffett’s Berkshire Hathaway Inc., has said Chinese cars are poised to begin hitting U.S. showrooms by next year.

Stella Li, the senior vice president in charge of the company’s U.S. business, said in an interview last week in Shenzhen, China, that BYD plans to introduce about four models for its U.S. debut at the end of 2015.

BYD’s ambitions, echoed by companies from Geely Automobile Holdings Ltd. (175) to Great Wall Motor Co. (2333), show how the Chinese are seeking to shake up the U.S. car market as the Japanese and South Koreans did decades earlier. Geely and Chery Automobile Co. have made such predictions as far back as 2005, though they’ve yet to sell their first car in America.

BYD is returning its sights to the U.S. after billionaire founder and Chairman Wang Chuanfu completed a three-year reorganization 2013, during which he cut the number of dealerships and narrowed losses at its solar business thanks to state incentives.

Technically BYD is already in the U.S. vehicle market, though it sells electric buses to fleet operators, instead of cars to consumers. The company is preparing to begin U.S. production of electric buses in March at its factory in Lancaster, California, according to Li. The company had previously planned to sell its e6 electric hatchbacks in the country by the end of 2010, though that got postponed.

“Back then, we had passion, but we had no brand, no history, no capital and no competitive advantage,” said Li, 43, who spoke at BYD’s headquarters in China’s southern Guangdong province. “BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation.”

BYD isn’t the only Chinese automaker pursuing the American consumer. Geely, whose parent owns Volvo Cars, plans to export cars developed with the Swedish brand to the U.S. in 2016, Geely Chief Executive Officer Gui Shengyue said in August. Great Wall Motor, China’s biggest SUV maker, doesn’t have any official timetable to exporting to the U.S., said Xu Chengzhi, a company spokesman.

Via Bloomberg

by Aurel Niculescu (my Google+) - Tuesday, January 7th, 2014 - filed under Industry, News. Image credit: .
Linked In Share
Related Articles
byd cars china us


Discuss: BYD wants to debut Chinese cars in the US

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

2016 Skoda Superb – new teaser released
2016 Skoda Superb – new teaser releasedA new teaser with the upcoming generation of the Skoda Superb has been released recently by the Czech based automaker. The third ...
Recall roundup: Dodge Ram pickup trucks for rear axle problems
Recall roundup: Dodge Ram pickup trucks for rear axle problemsFiat Chrysler Automobiles has recently issued a massive recall for the Dodge Ram pickup trucks because of some problems spotted ...
Lamborghini Aventador Super Veloce caught on camera
Lamborghini Aventador Super Veloce caught on cameraFor the first time ever, the Lamborghini Aventador Super Veloce has been spied while it was being tested out. One hot version of ...
Is Chrysler going to keep up its sales streak in 2015?
Is Chrysler going to keep up its sales streak in 2015?The third largest US automaker, now officially called FCA US, after its parent company Fiat Chrysler automobiles, has been on a ...
Dodge Challenger SRT Hellcat gets severely crashed by owner
Dodge Challenger SRT Hellcat gets severely crashed by ownerThe proud owner of a brand new Dodge Challenger SRT Hellcat has managed to destroy his ride after pushing the throttle too hard ...
McLaren Sport Series goes drifting in third teaser
McLaren Sport Series goes drifting in third teaserThe upcoming entry-level supercar signed by McLaren, the so-called Sport Series, is smiling at us from a third teaser image, ...
Analyst opinions diverge on Tesla opportunities
Analyst opinions diverge on Tesla opportunitiesTesla Motors, the California based automaker that only produces luxury electrically-driven autos, has been the sweetheart of US ...
Lamborghini Murcielago SV
Lamborghini Murcielago SVA very rare example of the Lamborghini Murcielago Super Veloce has been involved in a serious crash in China, recently. Owning a ...
US: the end is nigh – cars that go out of production
US: the end is nigh – cars that go out of productionEach passing year is the same. Some US-sold cars and trucks will bite the dirt as they go out of production and take a long nap ...
U.S. – Volkswagen Golf R Launch Edition announced
U.S. – Volkswagen Golf R Launch Edition announcedVolkswagen has announced its plans to introduce the Golf R Launch Edition in the United States, where pre-orders for the first ...
[VIDEO] Ferrari collector picking up his brand new LaFerrari in Maranello
[VIDEO] Ferrari collector picking up his brand new LaFerrari in MaranelloPicking up your brand new car is something you remember for a lot of time but what if your brand new ride is a Ferrari LaFerrari ...
Aventador slides underneath GLK in China
Aventador slides underneath GLK in ChinaA Lamborghini Aventador has been crashed recently into a Mercedes-Benz GLK, in China, as the German vehicle was waiting for a ...
UK – Alfa Romeo Giulietta Sprint’s price announced
UK – Alfa Romeo Giulietta Sprint’s price announcedAlfa Romeo has announced the pricing details for the Giulietta Sprint in the United Kingdom, where the model will kick off its ...
US: Miami auto show riding on Latin identity
US: Miami auto show riding on Latin identityThe Miami International Auto Show, held every November, is generally a localized and limited event, but the organizers are now ...
2016 Audi R8 render
2016 Audi R8 renderA new rendering with the replacement of the current Audi R8 has hit the web and it is giving us, perhaps, a first look into the ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

2015 dodge challenger srt hellcat crash
lamborghini aventador mercedes glk crash china 1
Alfa Romeo Giulietta Sprint 1
2016 audi r8 render 1
Mercedes-Benz S-Class by Brabus Red 1
2015 Audi RS5 Coupe Sport Edition 1
Lamborghini Aventador Pirelli Edition 1
Cadillac CTS-V 1
2015 Ford Mondeo Hybrid 01
Mazda_tokyo_salon
audi_sound_Q7
hyundai_infotainment_carplay_android_auto

More automotive from inautonews
A new teaser with the upcoming generation of the Skoda Superb has been released recently by the Czech based automaker. The third generation of the Skoda Superb is just around the corner and in order to mark its arrival, the company has released a lot of teaser images over these past few weeks, ...
read more
Inautonews Editors Section
2015 Ford Mondeo arrives in Romania – short test drive inside
2015 Ford Mondeo arrives in Romania – short test drive insideFord Romania has introduced the fifth generation of the Mondeo in Europe, over a 2-day event which has gotten us, automotive journalists, through all ...
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Dodge Ram pickup trucks for rear axle problemsFiat Chrysler Automobiles has recently issued a massive recall for the Dodge Ram pickup trucks ... Report – GM has backup plan for Takata recall crisisGeneral Motors, the actor behind this year’s first major auto safety crisis, seems to have ...
Safety Section