Cadillac adds new sales boss image

The luxury marquee of General Motors continues its management restructuring, adding European executive Jim Bunnell to the roster, in the role of US Vice President of Sales since October.

The automaker continues to strengthen its ranks after Johan de Nysschen started to work for Cadillac since August, coming from Infiniti and before that Audi. Bunnell, 59, is a long time General Motors employee, having joined the No. 1 US automaker back in 1979. He worked for many years in various roles in the sales and product planning departments at brands such as Pontiac and GMC. Before joining as Cadillac’s American sales boss, he was vice president of sales for Chevrolet and Cadillac in Europe. But, as we all know, GM decided last year to pull the plug on the mass-market brand across most of the region.

“The addition of Jim to Cadillac’s leadership team is one of the key steps we are taking to strengthen the focus and alignment of our organization,” de Nysschen said in the statement. “Jim has strong experience leading automotive sales and service organizations, including the crucial partnerships with dealers that are so important to our success.”

Cadillac, a luxury brand that is losing ground at home but makes up with advances in the world’s largest auto market – China – has been in turmoil recently, with Bunnell’s position – for example – having been occupied four times in just two years.

Via Automotive News