Cadillac aims to fight Tesla with ELR plug-in, set for January debut image

General Motors is set to deliver a model that could finally compete the hugely successful Tesla Model S, as it prepares for the Cadillac’s brand entry into the Californian company’s territory.

The US automaker disclosed the 2014 Cadillac ELR plug-in coupe’s (a luxury version of the Chevrolet Volt) starting price would be close to $76,000, which comes very close to the Model S price bracket, while federal tax credits could lower the ELR by up to $7,500.

GM said the two-door ELR will be outed nationally, in a departure from the Chevrolet Volt, which was sold out in select markets first. Just like the Volt though, the ELR has an electric driving range of around 35 miles on the highway and uses a gasoline engine as a range extender, for a total range in excess of 300 miles.

The ELR is just a first baby-step for General Motors in delivering in the near future more premium electric cars. Doug Parks, the deputy for global product development, said last month that GM would look at developing more EVs in the $100,000-plus-price segment. 

Production of the ELR is set to start later this year at the company’s Detroit-Hamtramck assembly facility, where the Volt is also manufactured. The ELR’s introduction is part of an expected product expansion by GM’s luxury brand, as the Detroit Company may double its Cadillac line-up over the next four years.

Via Reuters