Even as customers or fans might complain, Cadillac and Mercedes-Benz had a very good idea when they decided to alter their new model names – they’ll be easier to identify and understand.
So far, and this view is mirrored by the management teams of both carmakers, there’s no reason to keep naming schemes that make you confuse cars – such as the M-Class/ ML-Class strategy at Mercedes or the idea that reusing iconic badges such as “Eldorado” and “Seville” would translate to instant success. Historically, a model becomes a success only if the engineering, design and reliability are top notch: there’s a huge difference between “Mustang” and “Maverick” – even as the latter sounds just as sweet as the name of the iconic, irreplaceable muscle car.
Taking that idea one logical step further, while names won’t grant you instant success, they do need to bestow and enforce discipline on a carmaker’s product line. Mercedes’ naming scheme before the mild makeover was decisively making you clueless unless you were a true fan. And Cadillac couldn’t afford getting a flagship model that would have letters of the alphabet below the XTS moniker. So, getting to see “CT” in front of each model line (the letters are followed by a different number that places them on the model ladder) brings a sense of simplicity.