Cadillac recently announced that it plans to manufacture the all-new XTS luxury sedan in China in conjunction with Shanghai GM.
Production for the new 2013 Cadillac XTS will begin in the U.S. in the following weeks, at the Oshawa, Ontario Assembly Plant, and in China this fall. Since its small-scale debut in China in 2005, Cadillac has steadily earned a solid position and its expansion in this country in 2012 is the result of impressive growth for the brand. In 2011 Cadillac sold a record 30,000 units in China, from 17,000 units in 2010.
“China is the second-largest market for Cadillac, and of course is one of the largest and strongest markets in the world for luxury cars, so it is a core part of our vision as a brand,” said Don Butler, Cadillac vice president of marketing. “It is projected that by the end of the decade half of all luxury purchases in the world – all categories, not just cars – will occur in China.”
Although all the company’s core product lines are sold in China, the expansion of XTS production to China marks the biggest step in Cadillac’s growth in the world’s largest automotive market.